Demographic

Profile

  • Baby boomers are known to be the first generation to “humanize” pets, driving the pet industry to $60 billion in U.S.A. for 2015
  • Baby boomers believe that pets should be pampered  and 95% consider pets to be members of the family
  • 90% of baby boomers use the internet, 52% have interacted with a brand online & 70% use social media on daily basis
  • However, baby boomers are reaching an age where they may no longer be able to care for their pets. So what’s in store for the pet industry?
MILLENNIALS HAVE NOW EMERGED AS THE LARGEST PET- OWNING POPULATION THAT SHARES THE SAME HUMANIZING ATTITUDE TOWARDS THEIR COMPANIONS.
MILLENNIALS WERE RESPONSIBLE FOR 43% OF THE GROWTH IN THE NUMBER OF PET OWNERS IN THE UNITED STATES BETWEEN THE YEAR 2007 AND 2015
  • Millennials spend an average of 75 hours on apps per month and are more likely than any other generation to make mobile purchases
  • Are highly likely to use social media to connect with brands, research products services, read post reviews and ratings
  • Consider convenience to be key when shopping and are not brand loyal
  • Seek the advice of others, especially family and friends (often through social media), before making a purchase

When shopping

for pet products..

  • 63% of Millennials agree that pets should be pampered
  • Millennial dog or cat owner spends more to purchase their pet, take them to the vet more often, buy more toys, gifts and care items and utilize more services than Gen X, Baby Boomers and Builders.
  • Millennials are much more likely than other pet owners to be tethered to their smartphones to compare prices and products and to use mobile apps to scan a QR code to get promotions or discounts when buying pet products.

Growth of

E-Commerce

  • Online-only retailers have recently enjoyed increasing success, chewy.com experienced traffic growth of nearly 500% since 2012.
  • Between 2010-2014, US pet product e-commerce grew by 76%, surpassing total pet care sales growth of 20% and even surpassing the rate of growth for total e-commerce.
  • In Australia, pet supplies is one of the fastest growing e-commerce sectors. Online pet food market grew at an annual rate of 16.6% between 2010-2015, vs 1.7% growth of total pet food market.
  • In UK, online pet product sales grew by 24.6% between 2012-2014, vs 7% for total pet care growth. Pet product e-commerce is projected to grow by 43.6% by 2019, compared to 9.3% for total pet care.

How

PetVibe Helps

  • For business that are not yet taking advantage of the growth in the ecommerce sector: PetVibe provides a low cost, no commitment, easy to manage solution to integrate ecommerce into your business gradually and at your own pace.
  • For businesses that are already active in e-commerce: PetVibe provides the ultimate interactive platform to increase awareness and online presence, build your audience as well as communicate to your existing audience in the most effective manner.

Pet Owners Want:

Information

41% of pet product buyers agree that they use the internet to find information about pet-care services, and 39% agree that they use the internet to help choose which pet foods to buy.
  • Modern Dog Magazine went from almost no traffic from organic search in 2010 to receiving over 100,000 visits a month by 2016
  • Bark.com enjoyed an even larger spike, jumping from almost no traffic from organic search to just under 300,000 visits a month within the same time period.
  • Looking at average keyword volumes a month in US, “dog food” gets as many searches as “women’s shoes” (49, 500 for both)
  • CanIGiveMyDog.com gets over 1,000,000 visits from search engines a month.
Sponsored articles create a possibility for the natural conversation with customers within their trusted environments. By publishing relevant, thoughtful, useful, and compelling content, businesses can evolve into more than just companies that make and sell things; they can become producers of ideas and distributors of knowledge. The result is greater exposure, readership, loyalty, and relevance in the lives of their consumers.

Native

Advertising

  • According to Solve Media, you are “475.28 times more likely to survive a plane crash than you are to click on a banner ad.”
  • The Interactive Advertising Bureau defines native advertising as “paid ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”
  • 25% more consumers looked at sponsored articles than display ad units and all-around, native ads produced 18% higher lift in purchase intent and 9% higher lift for brand affinity responses than banner ads.
  • 70% of people say they’d rather learn about products through content rather than through traditional advertising.

How

PetVibe Helps

  • PetVibe provides 5 different native ad units: In-Feed, Paid Search, Recommendation Widgets, Promoted Listings, and In-Ad with Native Element. Your stories will be guaranteed premium placement and will only be shown to the audience that is relevant to your business and geographic location.Take advantage of our advertising platform to share useful knowledge with the PetVibe audience that in turn, will help drive traffic to your business. Publish short stories and tips on the topics that are relevant to your business: grooming tips, nutritional & diet information, pet-training tips & more!

Pet Owners Want:

Social Engagement

  • KISSmetrics, a web analytics company reported that 50% of small business owners find new customers through social media.
  • In a survey conducted by Forbes, 81 percent of respondents admitted that recommendations and posts from family and friends directly impacted their buying decisions, while 78% of people said that social media posts of companies influence their buying decisions.
  • New data from the 2016 National Pet Owners Survey reveals a growing prevalence of online and social media networks used to find pets and pet products. 48% of Canadians have used websites and social media channels to make a product discovery or purchase- related action, including taking advantage of discounts/special offers (30%), opinion-seeking (27%) and asking brands for product information before (18%) or after (19%) purchase.
  • 84% of online shoppers refer to at least one social media site for recommendations before shopping online

How

PetVibe Helps

  • PetVibe provides the ultimate interactive social media platform for pet owners and pet businesses. PetVibe is feature-rich making It possible for the PetVibe community to generate user-contributed reviews, share content, participate in contests, receive coupons & deals, participate user-generated informational sections (Q&A) and more. PetVibe is the ultimate tool to build a more personal, meaningful and engaging connection between the business and the consumer. PetVibe helps to break through the noise and reach the right consumers, at the right place, with the right message.

Pet owners want:

Coupons & Savings

  • 60% of online shoppers like to receive an incentive or promotion before shopping
  • 87% of consumers want stores to have a customer loyalty program. Only 11% of retailers plan to adopt one
  • Millennials are very cost-conscious shoppers: 37% took their mobile coupons to a store to redeem an offer.

How

PetVibe Helps

  • PetVibe provides a platform for the business to reach highly targeted consumers with offers that consumers seek:
    • coupons;
    • discounts;
    • loyalty programs.
    Alternate educational in-feed units with discounts, deals and coupons to create the ultimate experience for your consumers

Summary:

How PetVibe Helps

  • Problem: Lack of awareness & online presence

    PetVibe connects the businesses to a large, highly engaged, highly targeted audience of pet owners in their relevant regions.
  • Problem: Lack of content

    PetVibe creates an opportunity for the business to provide everything that their consumers seek online:
    • Pet related educational content that meets the consumer’s desire for pet-related information as well as drives traffic to your business
    • Coupons, discounts, and loyalty programs
    • Engaging social content such as expert Q&A, sponsored meetups, images, giveaways, contests, polls and more
  • Problem: Lack of consistent updates

    Although it is always best to keep your content fresh and consistent, by providing access to a large and engaged audience, you are guaranteed exposure regardless of how frequently you are able to contribute content to the community.
  • Problem: Lack of engagement

    PetVibe is engineered to keep the engagement within the platform flowing at all times: meetups, social interaction, Q&As, PetVibe -generated contests and giveaway – all that remains is to simply tap into the already engaged and active audience by submitting content in various shapes & forms – the content will be guaranteed to get premium placement in-feed.
  • Problem: Lack of E-commerce

    For businesses that are not already taking advantage of the growth in the e-commerce sector, PetVibe provides a low-cost, no commitment and simple solution to implement e-commerce into your business at your own pace
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info@petvibe.com
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